Greg DeLine and Laurence Bowers share a special bond in their love for the community and for making a difference. This has led to a friendship that goes beyond sponsorships as they both use their efforts and resources to benefit their community.

Laurence Bowers, former University of Missouri basketball star, shares his powerful story of creating LBO Sports, a company that started as a small basketball camp and has since blossomed into something beyond his imagination. Through the NIL Collective Every True Tiger Foundation (ETTF), a non-profit organization that he helps lead, Lawrence can give back even more. ETTF creates a win for all— student-athletes, the University of Missouri and its donors, and local nonprofits.